We have been operating in the entertainment world for many years. In the 1990s, we adopted "Creating a Business of 'Play'" followed by "All in the Name of FUN." as our brand slogan. Now, we at Universal Entertainment are in a major transition phase that will lead us into the future.
It is my hope that everyone associated with Universal Entertainment, from our customers to our employees, will feel a true sense of excitement as we continue to deliver "This is FUN!". Especially now, with our new organizational structure, I believe we have a unique opportunity to strengthen our foundation for long-term growth.
To honor the spirit of diverse entertainment we have championed since our founding in 1969, we are evolving our previous slogan into a new mission: "Creating and Advancing the Business of 'Play.'" Furthermore, our corporate philosophy for all stakeholders will be: "Invigorating the Spirit and Moving the Heart through 'FUN!' to the World."
By pursuing the infinite potential of entertainment, we will continue to deliver "This is FUN!" to people worldwide, true to our name. This is who we strive to be.
Experiences that are truly fun and valuable will always stay in people's memories and culture.
Of course, creating value that brings joy and loved by many is never easy. This is precisely why the feedback from our shareholders and customers, along with the daily insights of our frontline employees, serves as the essential foundation for pioneering new 'play' businesses. We are committed to listening closely to these voices and contributing to the growth of the entire industry.
I promise that we will continue to hone the wisdom and ingenuity that define our corporate DNA. We remain committed to responding rapidly to market needs, creating moments that make people exclaim, "This is FUN!".
We invite you to look forward to the future of Universal Entertainment.
Tomohiro Okada
Representative Director & President
Universal Entertainment Corporation
